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Grubhub shares headed toward their biggest one-day decline ever Tuesday, underlining intensifying concerns among investors over the future of the food-delivery industry. The company is doubling down on marketing the nutritional value and environmentally friendly production of its meat alternatives in the face of growing competition to sell plant-based burgers.

Restaurant Brands International said sales rose at its Burger King and Popeyes units in the latest quarter but continued to fall at Canadian coffee chain Tim Hortons. However, profit fell short of estimates.

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The breakfast business is about to get even more crowded, as fast-food chains make a renewed push for the fickle morning customer. Investors have reason to worry as creative accounting metrics have become more prevalent. The producers are ramping up marketing to underscore the difference between their cattle-made products and new rivals made from soy, almonds and peas, trade groups said at The Wall Street Journal Global Food Forum.

The food industry is being tested by shifting consumer tastes, new technology and global trade disputes. As Americans grab for more snack bars, the biggest brands are getting overlooked. Factory-to-table vegetables may sound delicious, but consumers need other reasons to buy.

Companies that went public this year and did well in terms of price performance did so on the back of solid financials, positive cash flows and growing revenues. Beyond Meat has been on a bit of a cold streak lately, but there might be light at the end of the tunnel for this overlooked stock. Beyond Meat, Inc. See Full Profile.

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Make the Sale Happen Before Lunch

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What Do Real Estate Agents Really Do Anymore?

Search Tickers. ET by Tonya Garcia. ET by Tomi Kilgore. ET by Barron's. It was a good thing I asked for the meeting that second time!

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How about the other exchange? Well, this was a call that allowed me to move forward on my goal of re-recruiting a superb trainer named Steve Bookbinder. Steve had once worked for us, but had decided to change course and to seek opportunities elsewhere. Meanwhile, our training business grew, and grew, and grew. Before long, we had reached a point where we needed someone who knew our company's material inside and out, who could handle a new program on a moment's notice, and who could deliver our training sessions with unparalleled authority and confidence.

Since we pride ourselves on hiring trainers who really do sell on the front lines, the person also had to be an extraordinary sales professional. That was a tall order! The call I made started the process that brought Steve back to our company. I remember it clearly.

What Do Real Estate Agents Really Do Anymore?

Here's how it wrapped up: Me: You know what? I think you should come in and talk to me about working for us again. Steve: Well, how do I know it's the right step? Me: Let's talk about it. Come in to the office. We'll go over everything. Come in on Monday morning. Let's find a way to make sure this step matches up with what you want to do next.

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Steve: Look, I'm flattered. It's just - I don't want to make a mistake. Me: We're not going to make a mistake. Why don't you come in so we can talk it over? Steve: You're sure?

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Me: I'm sure. It's time to come home. Steve: All right. We'll talk it over. I'll see you Monday. Since Steve rejoined our company, he's become our lead trainer and once again claimed his place as an invaluable member of the sales team. Steve has had a lot to do with the dramatic growth we've experienced in the past six years. But that's not why I'm telling you about the call.

What I want you to notice is that, in each of the two calls, I did not attain my objective instantly. I had to resume control of the conversation tactfully, but firmly and reposition myself to set up action that would allow me to discuss something that I firmly believed to be in the interests of both parties.

I had to stay focused, had to keep from getting flustered, and had to avoid getting sidetracked.

Most important of all, I had to suggest a specific course of action without apology or hesitation. I had to take responsibility for making something happen - for moving the relationship forward.